An accessible AGM

The Context

As an organisation, our UK retail giant client prides itself on its digital-first and inclusive culture. To support these values, they wanted to make their AGM as democratic and accessible to as many people as possible. In the past they found that holding the annual event at a given time and in a set location was restrictive to its shareholders, who are located all over the country.

The Solution

We held the AGM in the client’s offices by creating a bespoke studio space for the meeting and worked closely with the in-house technical and IT teams on the event logistics and production. On our advice, they had recently invested in new equipment for hybrid events, making them more cost-effective to run on a regular basis.

Instead of including the full board on the day of the meeting, we set up a more informal TV-style studio with five board members on comfortable sofas being interviewed by a broadcast journalist acting as “shareholder ambassador”. The ambassador’s role was crucial to keeping the visual experience moving, selecting questions to the board from both the live and online audiences, and conducting interviews with the Executive team.

The rest of the board were available throughout the broadcast via a live Teams link and could join in the meeting at a moment’s notice if required. Additional questions were also collected in advance to ensure that the best possible variety of key topics was covered on the day.

Testimonial

“Brilliant job today everyone. A really professional and great looking event which has been many months in the planning. Thanks for all your hard work and support which was appreciated.”